LONDON FASHION WEEK – TRENDS TO WATCH AUTUMN / WINTER 2014
The light bulbs on the backstage mirrors have been switched off and the spray, gel and texturising products packed away for another season.
Backstage for Autumn/Winter 2014 season saw a variety of looks crafted by the L’Oréal Professionnel hair teams.
These are the top trends we spotted behind the catwalk:
STRAIGHT ‘N’ NARROW
And he wasn’t wrong. Straightening irons could be found emanating heat from countless backstage styling tables, proving especially popular for sleek, low ponies.
At Michael van der Ham, Luke dubbed the look ‘The New Straight’. The difference between 90s straight and 2014 sleek is believability: “It’s less obvious and more like silky, well-conditioned hair,” said Luke.
Wave goodbye to the central parting, the sectioning of the season was the low side part.
“It’s masculine, boyish hair that emerged at New York Fashion Week,” stylist Anthony Turner revealed. “A low side parting conveys strength.”
Both Anthony and Luke played up their low side part looks at Peter Pilotto and Jonathan Saunders respectively with generous amounts of L’Oréal Professionnel Tecni.ART A-Head Glue Structurising Fibre Gel.
Anthony said: “The high-shine makes the head look aerodynamic.”
There was the dishevelled bun at Erdem, double knot at J. JS Lee, but the low pony undoubtedly dominated tied back looks.
Sitting at the nape of the neck – and generally secured with black elastic – the low pony was seen at Jonathan Saunders, Peter Pilotto and J. W. Anderson.
Bringing the pony low means less of a swing down the runway. While some were pristine and minimalist, others had a lived-in feel, with stylist Kathryn Dartnell pulling out hair from the ponies at Central Saint Martins for a homemade vibe.
Ranging from the obvious sparkling tiara through to the not-so-obvious coat collar, finishing touches went further than a spray of Infinium hairspray…
Stylist Ali Pirzadeh topped off his dishevelled teen prom princesses at Ashish with glitzy tiaras, while Luke Hersheson framed ponytails at Roksanda Ilincic with elegant elasticated headbands in tones like navy and berry to complement the collection.
Anthony Turner championed the coat collar: “There’s been a lot of tucking hair into coat collars and roll necks and pulling random bits out – think girl in a hurry.”
It was a case of spot the L’Oréal Professionnel Tecni.ART PLI this season, which made an appearance at virtually every backstage.
Stylist Anthony Turner crowned the translucent setting spray his key product.
Proving the power of texture in creating A/W14 looks, backstages used Tecni.ART PLI by the boxload to prep the hair for shape memory and hold.